Why is off-page SEO important?

Google uses more than two hundred factors to rank one website above another. That is why it is not 100% effective to create a strategy that only involves the internal content of the web. This is where off-page SEO comes into play.

As we have mentioned before, off-page SEO helps tell Google what others think about your site and helps it determine how relevant this content is to users. This is why getting your off-page strategy right is key.

External sources will act as a tiebreaker between two websites with the same quality and help make the ranking more accurate.

SEO techniques OFF Page to work your positioning

Now that we have established the importance of off-page SEO for the success of a website, we can dive into the details of how to improve off-page SEO.

1. Link building

The most popular off-page SEO technique is the backlink, whose objective is to generate natural links to your page. Getting reputable websites to link to your page has two main benefits: driving traffic to your site and helping determine your ranking. Links from reputable sites are hugely beneficial to your website.

Within link building you can include several factors:

• Number of referring domains
• Link Authority
• Anchor texts or anchor text

2. Feedback from customers

When working on off-page SEO, it's hard to overestimate the role of customer reviews. Reviews indicate how regular users and search engine crawlers perceive your brand. 

Sites with positive reviews appear more credible and are therefore more likely to appear at the top of search results. Also, a positive online reputation leads to better conversions. 

Returning users is one of the behavioral factors that will increase your credibility in the eyes of search engines.

3. Brand Mentions

Building a brand is just as imperative for SEO as it is for marketing. All beginning websites must make an active effort to increase their online authority to their audience and search engines alike.

So if brand mentions are likely an off-page ranking factor, how do you get more of them? Here are some ways:

• Do guest blogging
• Participate in content such as podcasts, webinars, or events
• Make blogger outreach
• Try to generate viral content

4. Explore Google My Business

Creating a Google My Business profile and including all the relevant information about your website and business is an excellent way to do off-page SEO. It is these profiles that appear in search results for queries with search intent.

5. Social Media Marketing

While social media links don't affect ranking, social networking sites are still some of the best places on the web to build awareness about your brand.

Brands with a strong social media presence feel open and accessible, something that is becoming increasingly important for businesses.

If you can't easily access a brand, not only will you appear distant, but your trustworthiness will be questioned when users can't easily access your company information.

6. Blog Creation

Blogging is a good way to start generating linkable content for your brand if you do it continuously and recurrently. The reason is that it allows your audience to comment and share the range, which makes it easier to get noticed and start generating natural links and brand mentions.

If you do it correctly, you can become a benchmark in the sector and have your audience turn to your blog as the main source on the subject. You will gain loyalty and brand awareness.

7. Influencer Marketing

Influencer marketing is a strategy that is gaining more and more weight, that is if you work with the right people. Influencers have a passionate and devoted following that is much more likely to reach a specific niche.

By reaching out to influencers, you are killing two birds with one stone: first, you reach thousands of people who follow them, and second, you send your message through a person who has built credibility in their industry and thus gives the get-to-know-your brand

Now that you know what off-page SEO is, we recommend you not limit your efforts to standard engine optimization activities. Remember that your site is a small part of the ecosystem and that Google evaluates the whole. For this reason, we recommend that you work on a 360 strategy in which you address as many actions as possible to improve the positioning of your brand.

If you are interested in SEO and want to delve into the best techniques to position your website, we recommend you train 100% online with a Master's in SEO and SEM. You will learn to define, plan and analyze SEO campaigns as well as to efficiently optimize campaigns to get the most out of investments. What are you waiting for!